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Social media marketing has certainly taken the world of entrepreneurship by storm. And, really, why would this be surprising? Social networking platforms provide blogging, messaging, bulletin board, and audio/video promotional access to million of people completely free of charge. To say this is a gift to the world of online marketing would be the understatement of the century. However, the presence of these benefits alone will not make a social media marketing venture successful. There is a secret to making such a promotional tactic work and it centers on the word social. In other words, the key to succeeding with social media marketing is not to promote the product or service as much as it is to promote the person offering the product or service.
This is really not a novel concept. All you need to do is look at several famous gurus who have made a fortune promoting their wares. Anthony Robbins' entire self-help fortune was built on his charismatic oratory skills. Richard Simmons has delivered countless diet and weight loss products to the market that sold quite strongly based on his likeability and trust factor. Yes, the products these men and other gurus like them sold also had much value and delivered what they promised. But, the key factor that separated the success of these individuals from those products that did not do as well in marketplace was the fact these men sold their strong personalities first and their products second. It was this trust that they developed in their audience first that made purchasing their products more appealing.
When this approach is moved to the realm of social media marketing, it can deliver tremendous results. Again, that is why you want to stress the social aspects of a social media profile vs. the product at least initially.
How can this be achieved? There is not single, solitary manner that one can model a social media marketing plan into. This is a good thing since it opens the door to a great deal of creative expression. However, if there was one thing to avoid it would be to use the social media platform as a means of hard selling your wares. Such an approach seldom works because it makes you look as if you really are not interested in engaging the other members of the social networking aite. If you are not interested in them, they will not be interested in you. But, if you use the platform as a means of promoting your positive attributes and making contact with the members of the networking community, you will discover your ability to promote an entrepreneurial venture has a greater chance of success.
In essence, you want your social networking platform to make contacts with like minded people. Whether you make your presentational platform entertaining or informative is up to you. The specific approach (audio, visual, prose oriented) is up to you as well. The key here is that you want to establish value and credibility with your intended audience. From this, you can later move on to the next stage (which is actual sales) in a much easier manner and to a larger, more accepting audience. That is the key to social media marketing success bar none!
James Copper is a writer for http://www.thebigagency.co.uk where you can find out about their social media marketing services
by: James Copper
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Date: Fri, 9 Oct 2009 -
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