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» 7 copy and paste facebook updates that will drive more traffic
7 copy and paste facebook updates that will drive more traffic
Is Facebook a main source of traffic for your? If it's not, it could be. The rule of thumb on success for a business is a 3 yr. make or break window. Nine times out of ten, a business that doesn't put any focus on their marketing efforts won't make it through those three years.
Visibility is hugely important to that success. And use of social media, especially FB, which outstrips all other social media in terms of traffic and sharing, is becoming a pivotal arm of online marketing because of its dynamic ability to catch the public eye through updates, shares, and posts. The personal interaction aspect of FB and other social media allows the consumer to contribute to the business's overall success or failure in a miniscule way.
Business Facebook pages are about sharing content and inviting the consumer to participate in the conversation about the business, or take part, with a few clicks of a button, in sharing what they like. Having up to date content and diligent tracking and data analyzation can make a big difference in helping you discern what updates and posts will best drive traffic to your business.
But, aside from the humorous, the endearing, and the poignant update from you - all of which are great ways to get shares and thus raise visibility for your brand - there are some copy and paste FB updates that remain effective drivers of traffic, usable again and again.
Any website worth its salt has a section on statistics. Using this analyzation tool, you can determine which content or posts in the blog section of your website generated the highest amount of interest. And assuming those posts are not relevant only to a specific year, (e.g., it discusses price points for new tech coming out in a specific year) you can count on it being a steady traffic driver.
Make up copy and paste FB updates with links to these posts and a prompt that will catch their eye: ''Is this still…?" It's the headline that's grabbing readers. It's the content that's getting them to share.
Let's say you have several pieces of online content that didn't necessarily break the scale on number clicks or shares, but that was found to be particularly helpful (known via comments) by consumers who did click on the link. Don't let these posts go to waste. Rebrand them by changing the headline to better fit the topic, to facilitate interest. Save an FB update to reuse with the link, the headline, and something appropriate to the subject matter and provocative, such as: ''Newbie authors love this post!"
You don't want to overkill the sharing of new content, but that's not to say that updates on new content should be a one-time deal. If you have timeless content, save the update from your share as a reusable update. Plan on reposting that update at least once a month to rotate the interested consumer through existing content. And since you are always adding new content to the blog section of your website to prevent it from stagnating and losing relevancy to the market, you should have a wide variety of updates to choose from.
The most commonly clicked on page on any website is the About page. Which says a lot about us as consumers. We want to know what the company is all about and who we are dealing with. Then we can categorize and mentally place the company in regard to personal importance, relatability, and interest.
Reposting an update with a link to your About page helps foster interest in your business. Try starting it with a ''Did you know…?" question, or something else that provokes the consumer to follow the link: ''We've rebranded! Come see what we do."
New product advertising won't stay new forever, but it's not unreasonable for a business to call something ''new" for the first year of its availability. A year gives a business a good idea of whether a product was a success or failure with the consumer. Make sure to make a reusable update that includes a link to your latest product with appropriately tailored advertising emphasizing that it's new, and perhaps yet untried by the visiting consumer.
Consumers like to see what other people think about a product or business. We rely on online reviews because it gives us a frame of reference on whether or not the company/product can be trusted. Assuming that you make it easy to receive testimonials from your customers, or that you follow up on your business interactions with an opinion survey, you'll have a basis for updates based on positive testimonials from your customers. Find part of a testimonial that visiting consumers will find intriguing. Include it in a copy and paste FB status update along with the link to your testimonials page.
Any news articles, press releases, or event coverage deserves reposting at least once a month. Just to remind the consumer that your business has credibility in the eyes of the world. Of course, this credibility goes up if there is a well-known brand name you can attach to it. Use it unashamedly. Example: ''NY Times featured us in its Business pages. See for yourself! (Link)" Very shareable for the FB user. Make sure you keep a copy and paste update saved with a provocative comment and link to the article.
The goal of any marketing campaign, social media focused or otherwise, it to drive traffic. With FB updates, the important thing to keep in mind is that they have to bring some sort of utility to the user. Any business FB post with a link to a website or business blog has to get the consumer to click on the link.
The ideas above may not generate an update that goes viral, but implementing them will generate more, and regular, interest because it's based on the history of what works in your company, what's new to the consumer, and what the consumers expectations are viz. brand categorization and reliability.
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Date: Thu, 19 Mar 2015 -
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