How To Develop A Search Engine Marketing Plan That Always Works

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Articles For Knowledge Sharing » Computers-and-technology » Seo-search-engine-optimisation » How To Develop A Search Engine Marketing Plan That Always Works

How To Develop A Search Engine Marketing Plan That Always Works

Search engine marketing or SEM is a bigger term than SEO or search engine optimization. In fact, SEO is a part of SEM. While SEO primarily deals with optimizing the website to ensure that it comes up in the search engine results pages for popular keywords, SEM deals with an overall strategy to enhance the web visibility by tapping into the various sources of web traffic. Though there can be other sources of web traffic from the search engines (we shall discuss them later), but generally search engine marketing is either SEO and PPC (Pay Per Click) or a combination of both of these. This is because these two sources primarily provide the most traffic.

SEO Or PPC - Which One Is Better

There are advantages and disadvantages of both SEO and PPC.

Firstly as opposed to PPC, SEO provides free traffic. In other words, if your website is optimized for your most important keywords and if you have page 1 ranks for them at the search engine, then all traffic that you get is free. For PPC on the other hand, you will have to pay for each visitor who arrives at your website. So now the question is, why would a web business want to do PPC when it can receive free traffic This is because SEO can be tough. If you are in a popular niche, then the competition to get up there in the first page can be extremely tough.

Remember, only 10 websites can get there, and sometimes there are thousands and millions of web pages competing for these spots. SEO can also take a lot of time to achieve results and most businesses cannot afford to wait for 6 months or a year for traffic to begin to flow in. However PPC brings immediate traffic. Just set up the campaign, select the keywords, decide on the bid price, write the advertisement copies and activate the campaign, and traffic will begin to come in almost immediately.

Search Engine Marketing Should Be A Combination Of Both SEO And PPC

For best results, your search engine marketing strategy should be a bit of SEO and PPC. It might be a better idea to start with PPC so that your website can begin to receive web traffic and start to do business. While you are getting traffic and making sales or generating leads, concentrate on SEO too. Do both on-page and off-page optimization so that your website slowly comes up in the rankings. Once you have a steady flow of traffic from SEO, you can slowly reduce your PPC budget. This approach will often give you the best ROI.

Article Marketing

Search engine marketing is not only about SEO and PPC. Your aim should be to get found at the search engines by whatever means, and article marketing is a great solution here. Just write as many quality articles as you can and submit them to article directories. Of course you should provide a link to your website from your articles. These directories publish a lot of articles and since content is very important for the search engines, the directories themselves rank very well too at the search results page.

So when a visitor searches for your keyword, your article can also come up in the results. When someone clicks on the link, the person can read your article and visit your website from the link.

So with search engine marketing, your website can come up in the organic listings, in the sponsored advertisement section or your article may also be found. The article can give you a click to your website and also an incoming link, which again will help you optimize the website.

Article Source: Articles For Knowledge Sharing

About the Author

James Copper is a writer for http://www.thebigagency.co.uk/internet-marketing-service-search-engine-marketing/ where you can find search engine marketing

by: James Copper

Html View | Print View Total views: 58 Word Count: 614 Date: Tue, 22 Jun 2010 - 0 comments

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