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Search Engine Optimization Guide 101
One of the most important ways that search engines like Google rank sites is by the amount of links to that site from other major sites. To improve your site's visibility on search engines, it is therefore important to get as many other sites linking to your sites as possible.
If you want to start out working on SEO you should probably first learn about it by using a secondary project. This will allow you to learn the basics before you start doing it with your actual product or service. There are many beginner's mistakes that you will want to learn first hand.
Put keywords in your headings and page titles. Page titles and headings come up first in internet searches, so keywords in these fields will improve your search ranking. However, do not make headings and page titles too long, because a greater number of words dilutes the importance of each word in the heading or title.
You are really going to have to take the time to design a great website. When you think that you have completed your site, sit back and really take a good hard look to see if you think that it could compete with the top ten sites around the world about this topic. If not, make changes to be sure it can compete.
A major component of an effective search engine optimization strategy is understanding your audience. You need to ask yourself if your internet marketing strategy matches your intended audience. With target marketing, you need to identify who you wish to attract to your site and write your content according to whom you are pinpointing as your target audience.
The best way to ensure that search engine spiders don't get into parts of your site you've blocked them from is to make sure all URLs are in lower-case. Robots.txt is case-sensitive, so you have to have URLs which match what you write there. Keeping all your pages lower-case will make it easier to deal with.
Do not forget that search engines are not people. Use HTML, which search engines can read, to give your site an advantage over the competitors. Including other forms of programming is useful and perhaps even necessary, but including HTML as a back-up will give the search engine the information in needs on your website.
If you can complete any sort of research and provide the data you gather, do it! People love to link to statistics and graphs, so pick a topic that you think people will find useful and run with it. Remember to post a link to your results on social media so people can quickly find it and re-post it.
If you are updating your site and changing your approach, be sure that you go through the content and replace old tags and keywords. Leaving some unchanged might seem like a smart move, since you'll still be catering to those term searchers, as well. But your efforts should be focused totally on the best campaign and that means changing completely, instead of spreading yourself thin.
Holding a contest, giveaway, or sweepstakes is a great way to attract visitors to your website, but make sure you find out about the applicable laws in your area. Checking out a competitor's website to see how they run their contest is a great place to start your research, but don't just copy their rules verbatim!
When building a site for the first time, consider search engine optimization in the design phase. While interactive sites such as those built with Flash provide neat features and functionality, search engine spiders cannot crawl graphic or interactive files. When it comes to search engine rankings, providing strong and robust text is more important than providing animations or images.
An excellent tip for search engine optimization is to make a video sitemap for your site. A video sitemap will greatly assist you in attracting web crawlers to you. You should list the video sitemap in your Google Webmaster Central account in order to have the best chance of success.
If you want to get the best, most specific result possible, using a search engine, then use quotation marks. For example, if you want to know Andy Pettite's statistics in the final year of his career, type: "Andy Pettite" + "final year statistics." This ensures that the engine doesn't pull up unnecessary results, like his statistics from the other years of his career.
Everyone wants their website to get noticed by the search engines so that search engine users can wind up at their site. Keep in mind the advice you have read in this article and apply it to your search engine optimization efforts and you can rest assured you are ahead of the pack.
Article Source: Articles For Knowledge Sharing
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Jamar Nova manages a retail store which sells SEO Tips
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Date: Mon, 22 Oct 2012 -
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