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How to do SEO yourself.
how to do SEO yourself
( original article at http://www.empowernetwork.com/boomer_397/howtodoseoyourself/ )
I will show you how to do seo yourself but before that the first thing I will talk to you about is google. You will see why in a bit. Today it is
worth over 193 billion dollers
has a highest cost per click is around $51.97
This is why most advertising does not work
most people who watch tv have a telus or shaw cable box or satellite from which you record your tv shows and skip through commercials now (so you dont watch ads)
most people tend to ignore most types of advertising because they have a choice to do so (its called a mute button).
Most of the advertisements do not have free trials
Advertising online is more effective and completely different because the ads online are tailored to the searchers interest. searchers ask to see something from Google and Google shows them an advertisement relevant to their interests. Search engines share valuable keywords with advertisers and advertisers have a library of keywords to choose from and they are able to see how much there competitors are paying for that specific keyword. You can do this using Google adwords and the Google traffic estimator. There are different match types for entering keywords into google
[how to do seo yourself] Using parentheses displays a list of searchers who searched specifically for the keyword within them, and nothing else.
"how to do seo yourself" Using quotations represents all searchers in the above group, and people who searched for a keyword that contained credit card in it, including people who search for keywords like best credit card.
just putting in your keyword shows all the people searching specifically for that keyword, a keyword that contains what you put in the search and also random keywords that contain your keyword but are not really related.
How to find the best keywords so you know how to do seo yourself the best way.
Understanding what keyword you want can be highly important because if you own your own business locally (lets say a bike shop) and you try to rank for the keyword bikes then It will not help you because most of the people who search for that keyword are not near you. (you would want to rank for a keyword like Victoria bikes or LA bikes, etc).
Thinking like your readers will help you. brainstorming is a good idea because it will help you find related keywords and ideas to promote what you are selling. for example, What kind of problems is your reader is having that could lead them to your offer? and how can your article help the reader? lets say you are selling an ab circle. People may want to loose excess stomach fat or loose weight by buying this product so you may want to use keywords that relate to stomach fat like "loose love handles" when selling this product. It will also help align your site better with the search engines because you will have more related keywords.
brainstorm your ideas from above into 3 or 4 categories such as weight loss excersizes, Abdominal workouts and gym equipment. Grouping keywords this way will help you narrow down what categories your site will appear on since you will have keywords from those specific catagories
Now use google adwords keyword tool and search those categories and you will get a list of keyword combinations that you probably would not have heard of
Now you should take your main keywords and pick a couple of phrases that have your keywords inside them and these will help you rank your site for your keywords. remember to take the related keywords you found and sprinkle them throughout your article.
Other tips to help you do seo yourself
never over optimize your web page if you are too spammy with your keywords or the search engine will filter your site out of their search results altogether! You can avoid this by:
using plurel and singular forms of your keyword
Adding in relevant keyword mods
Changing the word order with your keywords
the more higher ranked links on your website makes your website become more trusted by google when it links out to other websites
use descriptive anchor text for your user and to help search engines better understand what your page is most likely about
Most important stuff you need to know so you know how to do seo yourself successfully
Number of Keywords in the body - its not possible to know the exact number of keywords to use in the body but I use 3 to 5 keywords in a small article evenly distributed throughout the article and at least 7 keywords if it is around 500-600 words. You should have one related keyword in your title as well as your main keyword. In your description, you should have 2 related keywords that are different and you main keyword in it as well. Your main keyword should be in the first few sentences of your article too.
H1 Headline - you should put your main keyword in the heading of your website using the H1 tag the h1 tag looks like this
"heading is here"
H2,H3,H4 - Use the other headings too
Alt Attribute - lots of websites that have high rankings have alt tags for their pictures what this tag does is it shows a description of the picture or whatever you desire to put in the tag. Putting in a keyword is a good idea personally i would use a good keyword that describes the picture and helps you rank in search engines.
Image Filenames - images can be a great source of traffic too, all the pictures on Google are off of websites that have been submitted into Google for indexing. Therefor if you have a unique image people like then having a image name that is not hard to remember and describes the image is very helpful.
Bold - Put all your keywords in bold if you are premoting a product such as cigars, and use the name as the keyword you should bold it and link it so your readers can click on the word and be redirected to a sales page as shown.
Italtic - italic text appears to have been on just as many high ranking sites or more high ranking sites then the sites that have bold text so you should bold and italicize your text instead of just making it bold.
Internal Links andamp; Location in Site Architecture
Click-Depth - If your keyword is a hard keyword for your website to rank for it should be fewer clicks from the homepage as possible. (click depth is the number of clicks from the homepage).
Internal Links - More internal links will help boost your websites rating because it will help readers navigate more effectively
There you have it, now you know how to do seo yourself!
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Date: Fri, 24 Feb 2012 -
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