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» Social Media will certainly ascertain the result of the Presidential Election
Social Media will certainly ascertain the result of the Presidential Election
Social Media will certainly ascertain the outcome of the Presidential Election.
Chicago, IL - Nearby Chicago-based Digital and Mobile Strategist Michael Quintos describes social media with two simple movie quotes.
Then, Senator Obama was able to use social media in 2008 like no other politician, with many believing without such mastery the Clinton machine would have won the primary. Fast-forward four years and to an alternate universe exactly where the Romney campaign team is using social media much more successfully.
Two Social Media Rules for Politicians;
1. "Do or do not. there's no try." Yoda quote - If you're going to use Reddit, Quora or Pinterest, make sure you are authentic. With 20% of all online ladies in America utilizing Pinterest, it is worthwhile to spend time there adding interesting content. Merely having a presence that is not authentic is much more harmful to your message.
two. "Don't cross the streams" Dr. Spengler Ghostbusters - Sharing a campaign message and posting to all social media outlets is not speaking for your audience. Believe of it as a genuine conversation and adjust your method to that audience
Final week the Romney social media group (ii) pulled a 'Black Eyed Peas' by saying Obama was acting "like it was so 2008". Taking a look at their Facebook pages, the Romney campaign has more individuals talking than the Obama group does. On the planet of reaching your marketplace, speaking is good.
Romney is executing social media like a master Ninja. It's widely known that 40% from the electorate assistance President Obama and 40% support Romney. The remained are undecided or independent. The undecided voters will figure out the outcome of this election.
A current Pew survey (i) suggests that social media influences undecided voters more than Tv, radio, or print does. Efficient social media is not about chasing "Likes" on Facebook, but rather it's an extension of PR which, when done nicely, enforces your message and changes behavior, leading to much more votes.
The candidate and celebration that get it correct will win the White Home and also the Congress. While President Obama has much more fans, the Romney group is engaging theirs much more. Looking past Facebook to Pinterest, Ann Romney has pinned 159 photos, whilst Michelle has pinned 45.
If one were grading the campaign teams Romney would receive a B and Obama would receive a C minus. Fortunately the campaigns still have time to adjust.
If social media was critical to the 2008 consider this; you will find now much more Facebook users in the U.S. than individuals that voted in the 2008 election.
Quintos, CEO of Digital Ad Agency, works with high profile customers such as Yahoo, Pearson Education and Warner Brothers Records on mobile, social media, and video content and digital strategy, and is at the forefront of this growing field.
Michael is available for interviews for radio, Television or quotes in print or on-line. Reach him either by e mail or by calling 312-772-2418
730 South Clark St, #901
Workplace: (312) 772-2418
Fax: (312) 896-9275
Video reel: http://bit.ly/QjtZwp
About Digital Ad Agency
Teaming up with businesses, developing excellent brands and engaging experiences for consumers everywhere in the digital world. Your target market is dodging your each and every move; you need to go exactly where they go, to where they are spending their time in thriving online social networks, and via mobile strategies that engage. We build brand equity by leveraging the most current social media trends and technology.
Digital Ad Agency is headquartered in Chicago; we understand how you can bridge the emerging digital divide in between brands and consumers. For more info, please visit: http://www.DigitalAdAgency.com
Michael functions with Fortune 500 Companies on Digital Technique and is also extremely involved in the Chicago community. In addition to social media strategy; Michael works with local start-ups and manages the social media technique for Save Abandoned Babies. Last year Michael championed the work to bring a Velodrome to Chicago's South Side. Along with Facebook and Mobile Apps, . Michael features a true passion for the Digital Education market and built an iPad App that enhances a 3rd grade science book for Pearson Education (I believe my ten year old son ought to be using an iPad in the classroom, not printed books).
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Date: Wed, 19 Sep 2012 -
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