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one of the easy marketing source to communicate the world wide crowd is all through email marketing. although these email marketing services will be in trouble if they will not have good response rates or returns or reputation, therefore you should be a bit careful.
learn from the mistakes made by others in the past to continue a beneficial email marketing service. So here are some most common email marketing mistakes:
Mistake #1: Over problematical designs
For emails to be helpful as a promotional tool they need to download quickly (even on slow connections), be simple to read, be easily accessible and have a point, message and call to action.
the emails should have images in order to attract the customers at the same time along with the images they should have information which is related to consumer then only your emails are valid. always dispatch useful emails as it is your customer who has to be able to read it, thus bare in mind what is essential to them!
Mistake #2: Ignore replies and bounces
It does not matter how regularly you mention in your email that replies to the same address will not be viewed customers will still react. And you can understand a lot from these replies. There might be orders or enquiries, customers trying to unsubscribe (and flagging you as spam if you don't action their request) or reaction such as 'your link isn't working' or 'the phone number you've given is wrong'.
Mistake #3: Use incomplete or incorrect data
Before using your email database, make sure that each field used to populate the content of your email is accomplished and that you are reasonably confident that there are no spelling mistakes. your chances of good response rate will be decreased if you not rectify the above problem because customers will not accept such things.
Mistake #4: Use images only
Graphic only emails usually look actually good. But they might build a stumble block among your reader and your email. various Internet service providers disable images in email, replacing them with blank boxes possibly with a short name if you added an image tag to your graphic. This is done for safety reasons, enabling the recipient to decide if they trust the source to be virus free or not before allowing content on their computer.
Add at least some text not included in an image to allow the consumer to see at a glance if the email is of interest to him. In addition to this image-only emails make it more difficult to track reply.
Mistake #5: Look like spam
the emails which you forward to the clients will some time caught in a spam filter because of several reasons. One which is very common, but just as simple to rectify, is to use suspicious subject lines.
Titles such as Win a prize would fall into this category. most of the customers first look at the subject line of the email if they feel it interesting then only they open, therefore if you mention the subject line with 'win', 'free', 'you're a winner' or 'call now' these type of words will not attract the customers.
Mistake #6: Forget all your marketing basics
Email marketing is a still relatively young activity. As email marketing is new in the field of marketing the old marketing basics apply in order to be the top and become an essential tool for marketing field. in case if you ignore the old email marketing then there will be a reduction of efficiency of your email campaign. in no way ignore AIDA which stands for Attention, Interest, Desire and Action you must remember these four if you forget the remaining rules it doesnandrsquo;t matter.
Mistake #7: Forget your objective
Maintaining high deliverability, good click-through rates, direct sales or leads, low unsubscribe rates must be the main objective of your email campaign, thus never forget this. ensure twice before you send an email because if there are any mistakes you can rectify and can achieve a good email campaign which is always helpful to you .
The author is an expert in the area of Email Marketing Lists and he explains how to aquire business sales leads with the help of Email Marketing System.
by: crompton38
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Total views: 126
Word Count: 675
Date: Mon, 1 Feb 2010 -
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