Articles For Knowledge Sharing
» Social Media Marketing And Advertising
Social Media Marketing And Advertising
Social media marketing is a popular term used to describe the use of online social networking sites (such as, for example, Facebook, MySpace, YouTube, Flickr etc), online communities and discussion boards, blogs and other collaborative Internet forums for marketing, sales promotion, public relations and customer service etc. Businesses, whether online or traditional, are increasingly realizing that promoting their website and business through social marketing channels is a powerful strategy that gets them links, attention and, most importantly, a massive amount of quality traffic at a low cost.
Social media marketing can be an effective low-cost adjunct to conventional website promotion strategies such as link exchanges, search advertising or the purchase of banner and editorial ads on relevant sites; providing natural or spontaneous links to large groups of people (without the suspicious commercial overtones of paid advertising!). It is a low-cost/high-return strategy, which many a time may involve only the cost of your time and that of hiring a freelance programmer or designer as opposed to spending large amounts on regular online advertising methods.
Social media marketing is usually community-specific and allows you to target a particular set of people with common interests (which would normally support your marketing objectives) without interfering with other methods of getting traffic to your website. Very importantly, social media networks, by allowing user participation and one-to-one interactions (as opposed to sending conventional promotional messages) helps to build consumer confidence and trust, one of the most important ingredients for any successful online marketing programme. Such confidence and trust also allows online marketers to utilize viral marketing techniques where their marketing messages are replicated through user-to-user contacts!
An effective social media marketing strategy, apart from getting people to your site, has other important secondary benefits. For instance, many search engines give importance to the number of incoming links a website has, while ranking it; and the large number of spontaneous links from websites of social networking members helps to improve your rankings. This is particularly important for new websites which may find it difficult initially to gain links through conventional means.
An interesting development in the internet marketing space related to social media marketing is that many sites include features where companies can create profiles (Facebook, for instance, allows companies to create 'pages') where users can become 'fans' of the company; its products; services etc. As more and more businesses, particularly retailers, turn to the Internet and social media marketing to bolster waning sales in the face of a global economic downturn, social media sites may likely become the next major retail destination. A recent 2009 survey has indicated that companies in the USA are currently spending close to 3.5% of their marketing budgets on social media marketing and this is likely to increase to around 13.7% within five years.
One of the biggest advantages of social media marketing (unlike other online strategies like search engine optimization, pay-per-click advertising etc) is that it is easy to implement; something everyone can do with some effort and knowledge!
Article Source: Articles For Knowledge Sharing
About the Author
James Copper is a writer for http://www.thebigagency.co.uk
where you can find out about their social media marketing services
by: James Copper
Html View | Print View
Total views: 156
Word Count: 497
Date: Tue, 15 Dec 2009 -
Publish/Share this article
To use this article on your site click here to get the HTML code
Remember: The article body, title, author bio and links may not be changed or removed. By publishing this article, you agree to all the terms in our Terms of Service.
Rating: Not yet rated
No comments posted.
More articles in this Category
1: 7 Positive Ways To Enhance Your Web traffic
2: How To Acquire targeted Website traffic Utilizing Article Advertising and marketing
3: The best ways to Generate Website traffic Using LinkedIn
4: How To Get People To Buy From You When They Say No
5: 5 Must Know Tips to Get Instant Results with Facebook Marketing
6: New Book Focuses On Helping Women To Launch Successful Online Businesses
7: MLM Success Stories | Is Time Your Enemy
8: Top 10 Internet Marketing Gurus
9: Solid Tips For Creating A Good Direct mail Magazine
10: What exactly is Article Marketing?
11: How to Benefit From Network Marketing Today
12: How to Implement an Easy Article Marketing Campaign
13: In-Depth Appear in the Best Network Marketing Books
14: Essential First Step For Internet Home Business Success
15: Make The Most Of Your Internet Marketing With These Ideas
16: Solid Advertising Guidance For Social Media Advertising
17: Why Use Internet Marketing For B2b Segment
18: New Internet Marketing Strategy
19: Looking To Market Through Video? Check Out These Tips!
20: Video Marketing And How It Can Boost Your Business